By: Tweets that mention Why Do Brand Stories Work? Robert McKee, Dr. Norman...
[...] This post was mentioned on Twitter by Dennis Merimsky, Peter Bray. Peter Bray said: Stephen Denny: "Why Do Brand Stories Work? The Societal, Cultural and Physical Reasons Why."...
View ArticleBy: Tom Kuplic
Great post again Stephen! I did some of my graduate work in cultural studies and literature before moving into pr/marketing, and it is amazing to see how the nature of storytelling, drama, character,...
View ArticleBy: Stephen Denny
Tom: many thanks for your note and thanks for stopping by! You’ve got an interesting background. My undergraduate degree was in East Asian Studies, so the grounding in mythology wasn’t too far afield...
View ArticleBy: Three Weapons that Steal Big Clients Away from Big Agencies: How to Get...
[...] give them what they want, just not the way they were expecting it. I’m paraphrasing a McKee-ism here, but the point is important to grasp: the uniqueness of their problem needs to be mirrored by...
View ArticleBy: Three Weapons that Steal Big Clients Away from Big Agencies: How to Get...
[…] give them what they want, just not the way they were expecting it. I’m paraphrasing a McKee-ism here, but the point is important to grasp: the uniqueness of their problem needs to be mirrored by […]
View ArticleBy: 9 ways to stage a brand resurgence – Mark Di Somma: The Upheavals Blog
[…] around environment, supply chain, conduct, purpose and cause. Psychologist Dr Norman Holland, in an interview with Stephen Denny, explains why: “When we adopt a brand for our own use, we integrate...
View ArticleBy: 9 Strategies To Revive Your Brand | Uber Patrol - The Definitive Cool Guide
[…] around environment, supply chain, conduct, purpose and cause. Psychologist Dr. Norman Holland, in an interview with Stephen Denny, explains why: “When we adopt a brand for our own use, we integrate...
View ArticleBy: 9 Strategies To Revive Your Brand | Buzzworthy Branding
[…] around environment, supply chain, conduct, purpose and cause. Psychologist Dr. Norman Holland, in an interview with Stephen Denny, explains why: “When we adopt a brand for our own use, we integrate...
View Article
